Go Links has been upgraded to include a new and extremely useful feature….modifiers!
The Problem: Too Many Links to Manage…Too Little Time
You want to publicize an event. You want to put your Go Link for the event in many different marketing campaigns (Facebook, Twitter, a large format poster, and embedded in a link in a bulk email). You want to be able to track the hit counts for the individual campaigns. Before today, you would have to create multiple Go Links, and name them something that makes sense, so that you could analyze the statistics later.
In the example above, you would have created 4 separate links, named something like go.ncsu.edu/my-article-fb, go.ncsu.edu/my-article-tw, go.ncsu.edu/my-article-poster, go.ncsu.edu/my-article-email. That’s 4 links in the system that need to be managed, tracked, analyzed, shared, or whatever you want to do with them. All the statistics were kept completely separate, for each link. You would have had to combine them later to calculate the total hit count for that one article.
4 times the amount of work. That’s not cool, and I apologize.
The Solution: Modifiers!
Now, you can create a single Go Link, and use modifiers on the fly to differentiate between the campaigns that you’re using to generate traffic.
Using the example above, but with modifiers, you would create a single Go Link…..just one!
Your links would stil look similar, with one small exception….the modifier after the colon. So, your links would be go.ncsu.edu/my-article:fb, go.ncsu.edu/my-article:tw, go.ncsu.edu/my-article:poster, go.ncsu.edu/my-article:email.
Now here’s where all the magic happens.
The hit counts for each modifier are stored within the same statistics display for that link. Now, you’ll be able to see the total hit count (for all the hits, whether a modifier was used or not) AND you’ll see the hit counts for each modifier.
The easiest thing about it, is that there’s no pre-setup required. You just add a colon (:) to the end of any Go Link (yes..any Go Link) and then add whatever text you want. It’s that simple. As soon as a hit is recorded for a modifier, it will show up in your statistics panel for that Go Link.
Go ahead and try it now. go.ncsu.edu